Populer Social Media Platform for Business Promotion 2022-2023

Social Media Platform for Business Promotion: There are lots of social media platforms that exist and can be accessed by anyone. However, to practice an efficient social media marketing strategy, you must choose the right platform. Because, not all social media have features or places that can help you market your product.

On this basis, we have summarized some of the social media platforms that you can use to promote your business.

Here’s some social media advice for businesses:


YouTube as social media for business

Sharing information from Tempo’s survey, YouTube will be the social media platform with the most users in Indonesia in 2021. On this platform, you can create various content in the form of videos, whether for guidance content or promotion or discussion of new products.

The advantages of YouTube for social media marketing are:

Has a very large number of users.

The product description is clearer through audiovisual.

Content feels more interactive and communicative.

Quality videos will increase brand reputation.

Meanwhile, the disadvantages are:

The concept of the video must be mature and it takes time to edit it.

Need gear and equipment that are not cheap to make quality videos.

You must follow the YouTube SEO method so that content is easier to find.


WhatsApp for social media marketing

Almost all internet users in Indonesia certainly use WhatsApp. Yes, this application has become a very popular social media platform for various purposes. Not only for individual use in terms of communication, WhatsApp also provides business features that you can use in social media marketing.

Here are the advantages of WhatsApp as a social media for business:

Feels more personal because it’s through chat.

Communication can be tried both ways with more lightning.

There are business features, such as positions and catalogs to list your selling products.

Easy integration with other applications to enhance social media marketing.

The disadvantages are as follows:

The number used cannot be the same as the individual WhatsApp number.

Your business account name cannot be changed.

The customer acquisition process tends to be passive, waiting for customers to contact your number.


Instagram for social media marketing

Instagram is also one of the platforms that have a great opportunity to reach potential clients quickly. The number of users reaching 91 million in Indonesia as of July 2021 is dominated by young people in the productive-consumptive age, between 18-24 years. Therefore, Instagram can be one of the most efficient social media marketing platforms.

Here are the advantages of Instagram as a social media for business:

The content is in the form of images and videos, which are usually more in demand by residents.

Integrated with various other platforms.

Has many features, such as Stories, IGTV, and Reels that can support promotions.

Can reflect your brand persona through visuals that have distinctive characteristics.

On the other hand, the disadvantages of Instagram as a promotional medium are:

Very visually accentuated so you must include as interesting content as possible.

The algorithm changes frequently, and you have to make adjustments frequently.

It is mandatory to upload content frequently so that engagement does not drop.


Facebook as a promotional medium

Without a doubt, Facebook is one of the most popular social media platforms on the internet. Its popularity and wide audience reach make Facebook a pretty effective social media marketing tool. Plus, Facebook has a useful feature called Insights for business that lets you control the performance of every piece of content you upload.

Here are the advantages of Facebook as a promotional medium:

Has a marketplace feature with millions of users.

You can create a business garden as you wish.

Shared written and visual content is highlighted.

There are fanspage and team features to increase the effectiveness of the promotion.

On the other hand, the disadvantages of Facebook as a promotional medium are:

It’s hard to get organic traffic, unless you pay some fees.

Your ad can only be seen by users who are logged into this platform.

Articles are easy to sink because the flow of article displays that continue to pile up.


This video platform began to rise in Indonesia in 2020 later, especially since the COVID-19 pandemic began to spread. People are looking for lots of activities so they don’t get bored at home so they have started working on creating entertaining content on TikTok. Moreover, some users have also started business promotions on TikTok to attract more customers.

The advantages of TikTok as a promotional medium are:

Its users are dominated by young people who like to try products.

There is an Ads feature to help you advertise products.

There are many trending topics or challenges that you can use for promotion.

Your promotional video can be seen by anyone without having to have an account.

Meanwhile, the disadvantages of TikTok for social media marketing are:

Content must be made as creative as possible in order to reach FYP.

The user group is still limited to young children.

It’s hard to monitor your content’s performance metrics/analytics.

It doesn’t have certain marketplace features yet.


Unlike social media first, Twitter focuses on content in the form of writing with a limited number of personalities. However, this personality limitation can be a certain advantage because it can make your uploads or tweets more effective.

Not only that, your tweets can go viral quickly with the Retweet and Like features that will automatically share your content with other users’ followers if they retweet or like your tweets.

The advantages of Twitter for promotional media:

There are Retweet and Like features so that tweets are easy to go viral.

You can run a more personal and interactive closeness with customers.

A very efficient search feature for finding product keywords.

Business promotion content can be customized more flexibly in the form of tweets.

On the other hand, the disadvantages of Twitter as a social media for businesses are:

Limited personality requires you to create short but efficient content.

There are many bots and buzzers that can interfere with your promotional activities.

There is no special place to sell or promote products.


LinkedIn is now gaining popularity in Indonesia for things related to business, such as for the recruitment process or looking for work. However, LinkedIn is also quite efficient as a social media marketing tool by targeting a specific niche in your market.

The majority of LinkedIn users are educated people, so you have the opportunity to provide content about your product or brand in more depth.

The advantages of LinkedIn as a social media for business:

Most of its users are people who understand business.

Promotion is more planned because the majority of the content is business related.

You can build a reliable network for various business models.

On the other hand, LinkedIn’s shortcomings for business promotion are:

Promotional content is less flexible because it has to look reliable.

The user interface is a little confusing.

The price for the marketing solution is considered very expensive.


The social media platform Pinterest is currently in great demand by users because of its pretty good personalization features. Users can familiarize the content they observe based on their interest in a particular field, such as food formulas, home make-up, or works of art.

Pinterest which focuses on images and visuals also has its own place among internet users who like aesthetic and beautiful things. Well, you can also use it for social media marketing.

Here are the advantages of Pinterest for promotional media:

Promotions are more targeted because users can familiarize their interests.

Content can be enjoyed widely because users are not required to log in.

Photos or images can use hyperlinks to your website or other sources.

There is no need for continuous interaction to maintain engagement rates.

On the other hand, Pinterest’s shortcomings for promotional media are:

Still not very well known in Indonesia.

Can be attacked by copyright infringement if your content is not original.

You have to keep creating Pins often because Pinterest prioritizes content freshness.

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